| Not every well-trained, highly-skilled beauty | | | | Whether you're a salon/spa owner or not, |
| professional reaches the height of success in the | | | | exceptional marketing and sales skills are vital to |
| beauty industry. Do you have what it takes to | | | | achieving success. You'll always be marketing |
| exceed your expectations? | | | | yourself and your skills; and selling products to |
| Whether you aspire to be a hairstylist or skin | | | | your clientele is an integral part of the salon/spa |
| care specialist, if you hone the following attributes, | | | | environment. |
| you're certain to reach the top of your | | | | 7. Take Good Care of Yourself |
| profession: | | | | The beauty business can take its toll on |
| 1. Technical Skills | | | | practitioners. As a hairstylist or esthetician, you'll |
| It goes without saying that you need to master | | | | work long hours either standing or sitting. Both |
| the skills and techniques of your profession in | | | | professions leave you exposed to harsh, |
| order to meet (and exceed) your client's | | | | sometimes dangerous chemicals. Always follow |
| expectations. Being a technically proficient beauty | | | | strict safety guidelines. By staying in good health, |
| pro ensures your place "in the middle" of your | | | | eating right and getting enough sleep, your |
| profession. Here's what it takes to become a | | | | immune system will stay strong allowing your |
| "Super Star." | | | | body to hold up under the long hours and the |
| 2. Communication | | | | normal stress in the workplace. |
| You must be a people person with outstanding | | | | 8. Empathy |
| communications skills! You engage with people | | | | You need to be sensitive to your client's feeling. |
| naturally; you truly enjoy interacting with your | | | | Be diplomatic and helpful when they?ask for an |
| customers and you're genuinely pleased to see | | | | unflattering hairstyle. |
| them and interested in their lives. | | | | 9. Positive Attitude |
| 3. Build Your Personal Brand | | | | No one ever succeeded by walking around with a |
| Know the basics of marketing because you will | | | | dark cloud above their head. Always, always smile |
| always be marketing yourself. Think of yourself | | | | and be positive, even when your personal life |
| and your talent as a product; your brand is | | | | may be getting you down.?Your clients are looking |
| reflected in the way you dress, the way you | | | | forward to being treated lavishly and walking out |
| communicate, your self-image, your | | | | looking and feeling fabulous! |
| self-confidence, etc. | | | | 10. How Others See You |
| 4. Commitment to Lifelong Learning | | | | Would others use the following adjectives to |
| Always stay current on the latest beauty industry | | | | describe you? Energetic, Friendly, Enthusiastic. If |
| trends. For example, take Advanced Hair ?Cutting | | | | so, along with the key success factors listed |
| or Advanced Make-up Classes. You should still be | | | | above, you definitely have what it takes to |
| taking classes as a 40-year veteran in the | | | | become a top-tier, financially successful beauty |
| industry. | | | | professional. |
| 5. Customer Service | | | | Note: Although this is a numbered list, no attribute |
| You're in the business of pampering your | | | | supersedes another in importance. You will need |
| customer. There's no such thing as being too | | | | to master them all to reach the top of the |
| attentive in this highly competitive industry. | | | | beauty industry. |
| 6. Business Skills | | | | |