| Market research is first and most important task | | | | people are required to rank their choice in |
| done before starting a business or to know the | | | | ascending or descending order. Objective or |
| popularity of any product in the market. | | | | close-ended questions are more preferred |
| Information gathering for market research can be | | | | because it takes less time and the people filling |
| done by primary or secondary methods. Primary | | | | them also don't get irritated. |
| method is one in which the information is directly | | | | Questionnaire can be of various types like health, |
| taken from the market. Secondary method | | | | customer satisfaction, employee, product, survey, |
| includes information gathering from internet, | | | | feedback, etc. The objective must be written on |
| books, magazines, previous research findings on | | | | the top of it. For knowing Customer satisfaction, |
| same type of product, etc. | | | | questions can be more of open ended or |
| Questionnaire is most popular way of collecting | | | | subjective type wherein they can write their |
| primary information but it should be premeditated | | | | personal experience. The questions should be very |
| very nicely so that the information collected at | | | | simple and straight. Vague or unclear questions |
| the end helps to achieve the objective of the | | | | having different meanings must be avoided so |
| research. It can have both close ended and open | | | | that no one should have any confusion in |
| ended questions depending upon the type of | | | | understanding. They should be checked for any |
| research. Generally questions can be of multiple | | | | grammatical errors. Nowadays online questionnaire |
| choice or dichotomous in which there are only | | | | are more preferred because they can be filled up |
| two alternatives for e.g. True/ false. Sometimes | | | | by large mass. |