Marketing to African-American Moms - The Greening of the Black Community

I recently read the best article by Paula Brock ofmovement many African-American moms feel a
the Seattle Times dealing with the subject ofsense of exclusion and as if their concerns aren't
diversity in the green movement. The piecethe green movements concerns.
started with an opening line that read" What's aWhat environmentalist are missing out on is that
nice black guy like me doing in a movement likeas Van Jones of the Ella Baker Center for Human
this?" That question is the basis for today's blog.Rights says (and I am paraphrasing), "You can't
Typically when you hear about the environmentask people who are thinking about surviving to
or the green movement it's rarely if ever beingcare about the polar bears". What that means is if
discussed in the context of inclusion andenvironmentalists want to make any inroads with
communities of color. Generally speaking, theAfrican-American moms they have to go back to
green movement has been seen by themarketing and pr 101, back to the basics. Theses
African-American community as organically White.organizations have got to demonstrate how such
Why? Primarily because the main issues focuseda global issue directly affects these moms and
on by the masses in this movement do not tendtheir families in their local communities. Simply
to specifically address the issues thatlocalize this global issue.
African-American moms are primarily concernedAs soon as environmentalist start talking about
with in African-American neighborhoods.asbestos in inner city schools, the
Neighborhoods with high concentrations ofdisproportionately high rate of asthma in the
asthma, pollution, and unhealthy schools are allAfrican-American community, and starts
serious concerns of African-American moms so itaddressing the either real or perceived issue of
would seem as if the environmental movementenvironmental racism and classism, more
would take off where the civil rights movementAfrican-American moms will sit up and take notice.
left off in the African-American community but itIt's as complicated and as simple as that.
hasn't. And, it hasn't because like with the feminist