| Building a business is not easy. Especially in today's | | | | racism . If you meet someone who treats you |
| market, people are a lot less likely to be spending | | | | poorly, you will be tempted to be careful of |
| . Because of this it is important to keep thinking | | | | everyone who shares the same values as this |
| creatively! | | | | person. You may assume that everyone from |
| What is creative thinking? | | | | that person's race would treat you in the same |
| The word " creative " is an adjective defined as | | | | negative way . |
| "relating to or involving the imagination or original | | | | Obviously, no one does this on purpose, but it is |
| ideas ." | | | | natural to think this way, and this is why it can be |
| Most of the greatest business ventures are built | | | | difficult to not be racist. Even though, knowing this |
| upon creative thinking. Doing what others have | | | | now, it might seem silly to be racist . |
| not done before. Success comes from providing a | | | | What does this have to do with me? |
| product that is better than any other in the field, | | | | My point is that our minds are wired to think in |
| or even creating a whole new market. | | | | specific ways. But if you are aware of your |
| But how do you do that? | | | | strengths and weaknesses you will be more likely |
| It's not just about thinking differently. It's about | | | | to overcome them, right? |
| allowing yourself to think differently. | | | | When thinking about how to grow your business, |
| Evolutionary Thinking | | | | think outside of the box... Literally . Think in ways |
| Man evolved to think in certain ways in order to | | | | that you might not normally. Even if the ideas |
| survive . While we need many of these thought | | | | seem silly at first, write them down and reassess |
| pathways still, some get our way when trying to | | | | them later. It takes time to develop new |
| take our thoughts beyond. | | | | pathways and building your creative muscle will |
| We naturally categorize object, thoughts, people | | | | take time. Be patient with yourself as you |
| and everything we are exposed to. This way we | | | | develop new ways of looking at things. |
| can learn lessons for future interactions. For | | | | If you can do this you will soon surprise yourself |
| example: if you touch a hot stove you will know | | | | by finding new solutions to the problems that you |
| not to touch any hot stove, right? | | | | might be having with growing your business. |
| This way of thinking is one of the causes of | | | | |